About SeeStone
It all started with a problem...
In July 2024, we set out on a mission to solve one of fashion’s biggest challenges: waste. We saw the mountain of unsold fashion stock piling up in landfill and thought, "Can we get to the root cause of this?" So, we set out to make a real dent in the problem at its core, while empowering retailers to make smarter, faster buying decisions.
Backed by Antler, we combined our passion for the industry with cutting-edge AI to tackle the frustration of unsold stock and bring smarter decision-making tools to life for retailers.
Meet the Team
CEO & Co-Founder
With over 10 years in fashion retail, Nilufer has seen it all—from the thrill of launching new collections to the stress of clearing unsold stock. Her drive? Helping buyers focus on strategy and creativity, instead of being bogged down by the daily grind.
CTO & Co-Founder
A software and AI expert since before it was cool, Josh loves solving tough problems. When he saw the seasonal buying process, he thought this is an optimisation problem - very similar to those he solved in so many other industries.
Strategic Advisor
With over a decade of experience in retail, William has held executive positions across finance, strategy, and operations at some of the country’s largest brands. He’s the voice that pushes us to move faster, close better deals, and aim higher.
Strategic Advisor
A retail tech veteran with 20+ years as a consultant, advisor, builder, and operator. Sam has seen it all, implemented it all, and knows them all. He helps us navigate the complex ecosystem with ease, offering solutions that are pure gold.
UX/Graphic & Digital Design
Our design expert, she is truly best in class, with experience across fashion and software. She’s solving one of SeeStone’s biggest challenges—a design-challenged founding team! Her work brings our vision to life, one pixel-perfect design at a time.